What’s in a name? The meaning of Sempre Vero
"Always true" is an English equivalent of the Italian phrase "sempre vero". Specifically, the adverb "sempre" means "always". The masculine adjective "vero" translates as "actual, genuine, real, true". The pronunciation will be "SEHM-prey VEY-roh" in Italian – via Answers.com. Our founder, Julie Falcke explains the background of our firm’s name: Why was the phrase ‘always true’ selected [...]